About SugarBaby About SugarBaby

LOOK GOOD + FEEL GOOD + DO GOOD

That’s our mantra.

Born, bred and blessed to be raised on Australia's golden sands, SUGARBABY is devoted to delivering a radically effective, intelligent and woke line-up of uniquely crafted, home-grown beauty solutions.

Powered by an arsenal of Mother Nature's bio-active botanics, platinum peptides, mineral rich organic concentrates and a powerhouse of native coastal ingredients that work from the inside out, our products are formulated to create a lit-from-within-radiance just like what an amazing day on the beach or handing in the ocean brings.

Non-sensitising, hydrating and incredibly skin soothing, SUGARBABY's skincare, treatment and tanning products are totes Clean + Kind + Vegan. We won't use traditional toxic-to-the-skin ingredients such as parabens and formaldehydes and we take every measure available to respect our planet, saying absolutely no-way to palm oil, animal ingredients and animal testing.

We know that every action we take counts and we're up for a stronger, healthier and cleaner life, ocean and planet for all of us. Aka you, your mum; your best friend; your little sister; and the woman next to you on the beach.

You can count on SUGARBABY's skin perfecting formulas to weed-out, wipe-out and visibly reverse signs of stress, dryness and neglect while flooding your skin with some serious state of the art TLC. Now who doesn't love the sound of that?

Aussie made and owned beauty brand

Beach Inspired, skin perfecting formulas, and a bucket load of glow-giving goodness inside + out.

Now who doesn’t love the sound of that?

Against Animal Testing
Natural Fragrance
Clean+Kind+Vegan
Made in Australia
Organic Coconut
Positively Glowing
Against Animal Testing
Natural Fragrance
Clean+Kind+Vegan
Made in Australia
Organic Coconut
Positively Glowing