Born, bred and blessed to be raised on Australia's golden sands, SugarBaby is devoted to delivering a radically effective, intelligent and woke line-up of uniquely crafted, home-grown beauty solutions.

Powered by an arsenal of Mother Nature's bio-active botanics, platinum peptides, mineral rich organic concentrates and a powerhouse of native coastal ingredients that work from the inside out, our products are formulated to create a lit-from-within-radiance just like what an amazing day on the beach or handing in the ocean brings.

Hydrating and incredibly skin soothing, SugarBaby's skincare and tanning products are Clean + Kind + Vegan. To respect the other species we share this planet with, saying no-way to animal ingredients and animal testing. We are proudly PETA Certified, and only use RSPO Palm oil where no alternative exists.

We know that every action we take counts and we're up for a stronger, healthier and cleaner life, ocean and planet for all of us. Aka you, your mum; your best friend; your little sister; and the woman next to you on the beach.

You can count on SugarBaby's skin perfecting formulas to weed-out, wipe-out and visibly reverse signs of stress, dryness and neglect while flooding your skin with some serious state of the art TLC. Now who doesn't love the sound of that?